It’s a billion dollar New Zealand export industry, and everyone knows that fresh fruit is good for you, right? Now Zespri Group are pushing into new commercial frontiers by launching what’s believed to be the world’s first self-substantiating health claim for a fresh fruit. Ten years of clinical data conducted by Zespri show the benefits of the Zespri Green Kiwifruit in maintaining a healthy bowel – bringing them to the brink of joining the international health food market. With research like this going on every day, what’s going to be the next local product to crack a new
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